Websites for fractional executives, founders, NPOs and established companies
Ghost OS builds what they find: a website positioned, written and designed to a senior standard, with your LinkedIn rewritten to match, and set up so Google and AI search can describe you accurately. Live in seven days.
How buyers decide now
Senior buyers research on their own, increasingly through AI tools, and judge what they find in seconds. Your website is where that judgment is formed.
94%
of business buyers used generative AI in their most recent purchase.
17%
of a B2B buyer's purchasing time is spent meeting suppliers. Most of the deciding happens before anyone calls you.
75%
of people judge a company's credibility from the design of its website.
Behind every build
You are not paying for pages. You are paying for the system behind them, each layer something you would otherwise hire separately.
Layer 01 of 10
We define who you serve, the problem you solve and the one line that says it.
Why it matters. Buyers decide in seconds whether a site is for them. Positioning is what makes that decision easy.
Layer 02 of 10
Every word written at a senior standard, in your voice, and approved by you before launch.
Why it matters. Senior buyers spot generic copy immediately. Specific copy reads as competence.
Layer 03 of 10
One offer and one action, repeated at the points where buyers decide.
Why it matters. Every competing button costs inquiries. A clear path is what turns a visit into a conversation.
Layer 04 of 10
A premium, consistent design built for phones first and fast on every screen.
Why it matters. Stanford's Web Credibility Research found visual design is the first thing people use to judge a company's credibility.
Layer 05 of 10
We audit your LinkedIn profile, or your company page, and rewrite it to match your new website: headline, About section, experience and photo.
Why it matters. Buyers check your LinkedIn and your website side by side. When the two tell the same story, trust is built before the first conversation.
Layer 06 of 10
Structured data, llms.txt, answer-first copy, Google Search Console, Bing Webmaster Tools and IndexNow.
Why it matters. Buyers now ask ChatGPT, Gemini, Claude and Perplexity before they search. We set your site up so those tools can find you and describe you accurately.
Layer 07 of 10
Privacy policy, cookie consent, spam-protected inquiry forms and accessible design.
Why it matters. These are the signals of a serious practice, and they keep your site on the right side of privacy law.
Layer 08 of 10
Analytics with inquiries tracked as conversions, set up behind cookie consent.
Why it matters. You can see where inquiries come from and what is working, instead of guessing.
Layer 09 of 10
A custom share image and icon set, so your link looks right on LinkedIn, WhatsApp and email.
Why it matters. Most first visits start with a link someone shared. The preview is your first impression.
Layer 10 of 10
Before launch, your site is scored against the same audit we sell, and fixed until it meets our standard.
Why it matters. Nothing goes live below the standard we hold other websites to.
Layer 01 of 10
We define who you serve, the problem you solve and the one line that says it.
Why it matters. Buyers decide in seconds whether a site is for them. Positioning is what makes that decision easy.
Layer 02 of 10
Every word written at a senior standard, in your voice, and approved by you before launch.
Why it matters. Senior buyers spot generic copy immediately. Specific copy reads as competence.
Layer 03 of 10
One offer and one action, repeated at the points where buyers decide.
Why it matters. Every competing button costs inquiries. A clear path is what turns a visit into a conversation.
Layer 04 of 10
A premium, consistent design built for phones first and fast on every screen.
Why it matters. Stanford's Web Credibility Research found visual design is the first thing people use to judge a company's credibility.
Layer 05 of 10
We audit your LinkedIn profile, or your company page, and rewrite it to match your new website: headline, About section, experience and photo.
Why it matters. Buyers check your LinkedIn and your website side by side. When the two tell the same story, trust is built before the first conversation.
Layer 06 of 10
Structured data, llms.txt, answer-first copy, Google Search Console, Bing Webmaster Tools and IndexNow.
Why it matters. Buyers now ask ChatGPT, Gemini, Claude and Perplexity before they search. We set your site up so those tools can find you and describe you accurately.
Layer 07 of 10
Privacy policy, cookie consent, spam-protected inquiry forms and accessible design.
Why it matters. These are the signals of a serious practice, and they keep your site on the right side of privacy law.
Layer 08 of 10
Analytics with inquiries tracked as conversions, set up behind cookie consent.
Why it matters. You can see where inquiries come from and what is working, instead of guessing.
Layer 09 of 10
A custom share image and icon set, so your link looks right on LinkedIn, WhatsApp and email.
Why it matters. Most first visits start with a link someone shared. The preview is your first impression.
Layer 10 of 10
Before launch, your site is scored against the same audit we sell, and fixed until it meets our standard.
Why it matters. Nothing goes live below the standard we hold other websites to.
How it works
Pick your build and your hosting plan, and check out securely.
You land straight on your private brief. It takes about 20 minutes.
We set your positioning and write the copy. Nothing is built until you approve it.
We design and build the site and rewrite your LinkedIn. You have two rounds of revisions.
We score the site against our own audit, fix anything below standard, and launch on your domain. Hosting starts that day.
Your site goes live within seven days of receiving your completed brief, access to your domain and anything else we ask for. If something is still outstanding, the seven days start from the day it reaches us.
Live sites built by Ghost
Fractional executives, founders and established companies. Every site is live, and every one was built by us.
Choose your build
Every build includes every layer of our work. The build you choose sets how much the site has to carry.
Fractional website
$1,999once-off, in USD
Fractional executives and independent advisers
Turns one senior person's credibility into inquiries for one clear offer.
Hosting from $39/month, starting at launch
Founder website
$2,999once-off, in USD
Founders who lead, coach, advise, sit on boards and run ventures
Holds several offers under one promise, with one route to inquire.
Hosting from $39/month, starting at launch
NPO website
$3,999once-off, in USD
Non-profit organizations, charities and foundations
Shows your mission and your impact, with one clear route to give, partner or volunteer.
Hosting from $39/month, starting at launch
Company website
$4,999once-off, in USD
Established businesses and their leadership teams
Shows what the company sells, to whom, and how to buy, on every page.
Hosting from $39/month, starting at launch
Every build also includes your LinkedIn audit and rewrite, AI search visibility, and a site you own.
Hosting is separate and starts the day your site goes live: Care from $39 a month, or Growth from $99 a month. Build your package.
After launch
A website is not finished at launch. Choose the plan that keeps yours working, starting the day it goes live.
Care
$39per month, or $390 a year
Your site, looked after.
Starts the day your site goes live.
Growth
$99per month, or $990 a year
Your site, working harder.
Starts the day your site goes live.
Which plan is right for you?
Choose Care if your site mostly needs to stay fast, secure and accurate. It covers hosting, monitoring, upkeep and a monthly analytics report. Edits are quoted when you need them.
Choose Growth if you use your site to win work and want it kept sharp: edits and updates included, a fuller monthly report on inquiries, traffic and how AI tools describe you, and a quarterly re-score against our audit. Growth costs more because it includes our time every month.
Hosting starts the day your site goes live. It is charged automatically to the payment method you use at checkout. Cancel any time.
Questions
Positioning, copy, design, the build itself, an inquiry page, a LinkedIn audit and rewrite, AI and search visibility setup, analytics, a share image and icons, a privacy policy and terms, connection to your domain, and a pre-launch audit. The build you choose sets how many pages and offers the site carries.
Your site goes live within seven days of receiving your completed brief, access to your domain and anything else we ask for. If something is still outstanding, the seven days start from the day it reaches us. We set the positioning and write the copy first, you approve it, we build, you review in up to two rounds, and we launch on your domain.
Your brief, which you complete straight after payment, and access to your domain. If you need a new domain, buy it through GoDaddy in your own name, so it belongs to you from day one. You can then give us access through GoDaddy's delegate access, without sharing your password.
Yes. Every build includes a LinkedIn audit and rewrite, so your profile, or your company page, tells the same story as your new website.
You do. The site and its content belong to you. If you ever want to move it to your own hosting, you can, and we hand it over.
Hosting starts the day your site goes live, not before. Care is $39/month and Growth is $99/month. Pay yearly and two months are free. You choose your plan at checkout and pay nothing for hosting then. When your site is ready, we email you a private link to activate hosting, and the first payment is taken at that point.
Both keep your site live, fast and secure, and both include a monthly analytics report. With Care, edits are quoted when you need them. Growth is for clients who use their site to win work: edits and updates are included, the monthly report adds inquiries and AI visibility, and every quarter we re-score your site against our audit with a prioritized fix list.
No. Everything a call would cover is on this site, and the brief collects what we need. If a question comes up, email us and we reply within one working day.
If you change your mind before you submit your brief, we refund you in full, within 14 days of payment. Once your brief is in, work starts straight away and the build fee is not refundable. If we cannot deliver what we promised, we refund you in full. Hosting can be canceled any time. The full policy is in our terms.
Already have a website?
The Website Audit scores your current site out of 100 against the standard we build to, with priority findings and a clear action plan. $350, delivered in one to three working days.
Not ready to build?
Get the free Positioning & Presence Checklist: the standard we build to, written so you can check your own website and LinkedIn in about 30 minutes. It covers the eight places a buyer forms a view of you, and what usually goes wrong in each.